The Vermont Department of Health is dedicated to reducing youth access to and use of tobacco. Since 2013, the department’s tobacco control program (TCP) has been implementing strategies to reduce the impact that occurs at point-of-sale. In the retail setting, the tobacco industry spends one million dollars every hour marketing tobacco to youth and young adults. When tobacco is promoted in the retail environment, youth are more likely to start using tobacco and are thus more likely to continue using tobacco into adulthood. This public opinion survey was administered by youth and coalition volunteers between December 2016 and February 2017. A total of 2,058 respondents, representing 230 zip codes across Vermont (out of a possible 308), completed the survey.   The results provide Vermont-specific data on why ending the influence of tobacco on today’s youth is so important. The data speak to the ways in which youth find flavors appealing and to what extent they understand the relative safety of flavored tobacco products. Learn More:

Read a copy of the 2017 CounterBalance Public Opinion Survey


Download an infographic with top line findings from the 2017 Public Opinion Survey


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