Why Flavored Tobacco?

Why Flavored Tobacco?

Sweet. Colorful. Toxic. Tobacco companies continue to target your children with candy flavored products. They may look sweet, but these products can still get your kids addicted to tobacco.

The 2009 Tobacco Control Act took a critical step in ending one of the tactics used to target and addict children by prohibiting candy and other fruit flavored cigarettes.

But the law did not extend to non-cigarette tobacco products. That means little cigars, cigarillos, chew, e-cigarettes, and other non-cigarette tobacco products are still sold in flavors like strawberry, cotton candy, bubble gum, chocolate, and more.

The law also allows menthol flavored tobacco products of all types, making menthol the sole remaining flavor allowed in cigarettes.

FLAVORED TOBACCO IS ATTRACTIVE TO YOUTH

  • At least two-thirds of youth tobacco users report using non-cigarette tobacco products like e-cigarettes, cigars, and chew “because they come in flavors I like.”
  • The majority of youth (ages 12-17) who report ever trying tobacco started with a flavored product.
  • Nationwide, more than half (53.6%) of youth who smoke cigarettes report using menthol flavored cigarettes – the only remaining flavor allowed in cigarettes.

VERMONT BY THE NUMBERS

  • Nearly a quarter (24%) of all Vermont high school students have tried a flavored tobacco product.
  • Overall, 25% of all Vermont high school youth currently use some kind of tobacco (cigarettes, cigars, chew, or e-cigarettes).
  • Overall, 10% of Vermont high school students report smoking cigars, cigarillos, or little cigars compared to 5% of Vermont adults.

FLAVORED TOBACCO IS ACCESSIBLE & AFFORDABLE FOR YOUTH

  • 85% of Vermont tobacco retailers sell at least one kind of flavored tobacco product.
  • Unlike cigarettes, tobacco products like chew, cigars, and e-cigarettes can be purchased individually, making them cheaper for kids to buy. 39% of retail stores selling single cigarillos advertise them for less than $1.00, when the average price of a pack of cigarettes in Vermont is $8.12.
  • Single cigarillos are widely available, frequently advertised, often discounted, and more likely to be sold in stores near schools in Vermont.

THE BOTTOM LINE

The bottom line is that the more often your children are exposed to flavored tobacco products and advertising, the more likely they are to start using tobacco.

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