Retail stores are the primary place where tobacco companies recruit new users.
Nearly 90% of new users are underage youth. In fact, according to their own internal documents, tobacco companies try to attract new, young smokers by targeting stores near schools and playgrounds.
Currently CounterBalance is working to raise awareness about the dangers of flavored tobacco products.
The tobacco industry uses candy flavors and colorful packaging to make e-cigarettes, little cigars, and chew seem more appealing. In fact, two-thirds of tobacco-using youth said they use these products because they come in flavors they like.
Find out what you can do to take a stand against flavored tobacco.Get Involved
What our youth see
YOU DON’T EVEN NEED TO BE INSIDE THE STORE
Youth don’t need to go inside the store to be bombarded by tobacco advertisements—tobacco marketing is highly visible to youth from outside the store as well. According to their own internal documents, tobacco companies try to attract new, young smokers by targeting retail stores near schools and parks.
The more often your children are exposed to flavored tobacco products and advertising, the more likely they are to start using tobacco. It’s time to end tobacco’s influence on Vermont’s kids.