What Our Youth Face
On average the nicotine in e-cigarettes increased 100% between 2013 and 2018.
There are high rates of sharing e-cigarettes among friends. Over half of current underage electronic vapor product users borrowed their device from someone else.
The amount of flavors available and used to market to youth and young adults doubled between 2014 and 2018.
Mint and Menthol Flavored Bait
More than half of underage tobacco users in the United States use menthol cigarettes. Among e-cigarette users mint is the second most commonly used flavor, after fruit.